Archives for November 2017

Real Estate Marketing Strategies

There are two main responsibilities of a real estate agent: to acquire new listings and to buy or sell a property that his client wants. Doing both of these require exceptional and consistent marketing strategies. 

Make each listing a priority. The price tag associated with a sale must not be your basis for prioritizing one over the other. A $400,000 home and a multimillion-dollar luxury property deserve the same amount of your attention. At the end of the day, whatever the price of the property you sell, you will still generate an income out of your sale. To help you achieve your sales goals, here are few effective marketing strategies that you can use: 

  1. Always bring a sketch of the house.

A sketch is a more professional rendering of the house than a picture. Many potential buyers know that a picture does not clearly show the house in general. The picture can malign the way they see both the interior and the exteriors parts of the house. A sketch, on the other hand, can really show to your clients how the house looks like- the floor plan, the size, the positions of the furniture and appliances, etc. A sketch is not a substitute for a professional photography thou. You need both to impress your clients. 

  1. Create a website.

The marketing battle in this generation happens online. By creating a website, you make your listings available to millions of potential clients across the globe. Create a website that is visually appealing and with complete information of your listings such as the location of each property, pricing, area measurement, as well as a brief description on what makes each house special. In addition, you can post your listings on social media pages. 

  1. Professional videos

Videos can easily draw people in or turn them away. Hire a professional videographer from  a video production Austin company if you think you really need to. Dress up the house to make it look pleasant in videos. Make sure you have high-quality videos.  You can use the videos on a multitude of Internet platforms such as a social media and personal websites.

  1. Create an open house.

Creating an event such as an open house is really helpful especially if you are marketing a luxury property. An open house is your opportunity to show the different facilities and amenities like the swimming pool, lawn and garden, entertainment room, spa room, wine cellar and tasting room, among others.  

The competition in the real estate industry is so tight. You really need to employ different marketing strategies to stay ahead of the game.